Apple’s got another chance (albeit a very rare one) to be an alchemist again. If the firm gets their long-beaten-into-the-ground-rumor-of-an-iWatch-right, few (average) consumers will recall that (like the iPod) Apple was not the innovator of said device. However, if the company does it correctly, the overwhelming majority will recall that Apple (is) / was the innovator of wearable tech-fashion.
(Source) NY Times: http://goo.gl/WHnZXZ