With the high-profile, hiring of a (now former) Google Executive, Xiaomi looks to be focused on branching out past their current market (Hong Kong, PRC and Taiwan). Moreover, with the firm beginning to make an earnest challenge of Samsung in the aforementioned market (although still behind SK’s flagship Smartphone-maker) perhaps ‘Made in China’ is at the nascent stage whereas it’ll become known for something other than ‘cheap’ (i.e., low-cost), etc. as the nation strives to move up the (manufacturing) value-chain?
(Source) Techcrunch: http://goo.gl/DSSJVP