With already being ‘0-for-2’ within the Tablet-space, Redmond’s has to be not only feeling the pressure of their (legacy) hardware failures but arguably having their final chance at ‘getting this release right’ (which based upon the preliminary reviews seems that the firm might have turned a corner). Now, whether or not the mass-market agrees and/or forgets their two previously botched efforts (regarding overall lackluster sales) is yet to be determined.
(Source) The Seattle Times: http://goo.gl/gd7vmd