Nokia, remember them? Although the company is no longer the global, market leader they are still very much a player in some of the emerging markets (whereas a lot of end-users buy used handsets / pay-as-they-go, etc.) The firm’s release of a $99.00 Smartphone for India is clearly a flanking move in order to both stop their market lose as well as reassert their presence within the nation (as they slipped from having a dominant market share in India just last year). Whether this strategy works or not is yet to be seen (especially as Indian consumers continue to develop greater levels of affluence and a desire for higher-end goods and services).
(Source) WSJ: http://goo.gl/HB5xI