In the name of ‘convenience’ Google will begin more closely tracking your online activities (in order to further tailor their ads to any given end-user).
In theory; that sounds like perhaps a fairly benevolent development. Yet, in reality it also seems like – yet another – step that the firm is taking in both consolidating as well as expanding their respective power (particularly in light of the fact that you are unable to opt-out of said move). Note the disclaimer on their homepage…
(Source) Columbus Dispatch: http://goo.gl/qiCQ5