Perhaps ‘reign’ is too strong of a term / word? Perhaps not? Whatever the case; Apple’s newest service offering is not going to be free (which should really come as no real surprise to anyone as they are after all a ‘for-profit’ enterprise).
Nevertheless, paying for something is one thing; having advertising surrounding it is quite another… Granted, the major recording labels are all looking at this as a potential revenue-stream (as are publishers for that matter) yet; Apple’s (rumored) cut will be 18% to 30% (which clearly demonstrates the firms’ power / pull within this entire space).
From the Apple Insider: http://t.co/7Olzx8M