No offense to the enclosed technology; however, it just seems that the more consumers become fatigued (and, simply, tune-out) from being inundated with ads; commercials; gadgetry, etc., one would think that ‘less is more.’ In other words; trying to capture a consumer’s thought process does have a lot of commercial potential. Nevertheless, using the term ‘extreme search’ to describe the process being offered herein (regarding booking travel) seems akin to calling poker a sport!
From Travel News: http://goo.gl/MCRPR